Google builds Search experiences especially for Bollywood

We Indians have two religions, Cricket and Bollywood. We thrive on it like none other. Our daily dose of Bollywood gupshup keeps us going. We read portals that give us news of ‘who is dating whom’, ‘who is doing what’ and ‘who fought with whom’. Bollywood news is a hot selling cake that everyone wants a bite of,so, very wisely, Google has decided to create a range of immersive Search experiences especially for Indian cinema. If you ever wanted to try to wrap your head around the labyrinth of the Kapoor family? Or know more about the Chopra’s? Now when you ask Google questions about films, actors, song lyrics, film trivia, trailers, screening times and more, you’ll get rich, contextual answers.

These Search experiences were highlighted at an event in Mumbai today featuring Director Karan Johar and Google India’s Marketing Head Sapna Chadha and Search Product Manager Satyajeet Salgar. With around 1 in 10 mobile searches in India related to Indian cinema, Google Search now gives local cinema enthusiasts an easy way to discover and explore everything they want to know about their favourite movies, stars, music, dialogues actors and more.

“Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience” explained Google Marketing Head, Sapna Chadha. So, Hindi film lovers, go and enjoy.

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