After the stupendous success of ‘Run to Clean’ Campaign hosted on June 26, 2016 at Connaught Place and “Independence Day Cleanliness Celebration” at Noida on August 14, 2016, Keep India
Beautiful in association with CII Young Indians organised another cleanliness drive, at Lodi Road, with a difference wherein special emphasis was on plastic recycling and reducing plastic pollution. Community Participation was the theme of this cleanliness drive and volunteers marched carrying biodegradable garbage backpacks and gloves, picking plastic litter from their surroundings. After collecting more than 20 Kgs plastic, it was handed over to the POM team. A detailed case study would soon come up, analysing today’s drive with measures to reduce plastic use and pollution. Objective of this drive was to raise awareness for conserving energy & natural resources, reducing plastic pollution & greenhouse gases and not over burdening landfills as it takes hundreds of years for plastic to breakdown in a landfill.